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Poster Backstory: Sam Michaels — Minneapolis 2014

Written by in Events, Features

Charles Youel of ARTCRANK profiles Minneapolis design shop Studio On Fire and Sam Michaels: “I’m one of those annoying people who loves her job,” says Michaels. “We make stuff. Actual stuff. At the end of each day there’s a physical product, which is supremely satisfying.” That “stuff” includes letterpress, foil stamp, engraving, embossing, diecut and duplexing. “A lot of times, the hardest part is reigning in everything that we could do for a project to what’s most appropriate,” says Michaels. For her ARTCRANK Minneapolis poster, Michaels knew that she wanted to use letterpress, her go-to printing medium.

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