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Designing Jack Daniel’s Single Barrel Collection

Written by in Customer Stories, Packaging, Strategic Branding and Packaging, Strategy & Customer Experience

The iconic Jack Daniel Distillery celebrates over 150 years of making whiskey. That history of extraordinary quality and craftsmanship is evident in all of its products, including Jack Daniel’s Single Barrel Collection. Says Brown-Forman’s Art Director Sam Gardner, "We wanted consumers to clearly understand that Jack Daniel's Single Barrel exemplifies the height of our whiskey making credentials.”

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