The AIGA Head, Heart, Hand Conference in Minneapolis ended up as a great event – and part of that has to be because of the main stage event, Command X. But who were these contestants? Rock Paper Ink did a great feature by the winner, Joey Cofone, but what about Contestant #6 (the seven contestants [...]
As many times as you’ve looked at a menu, have you ever really looked at it? Now, you’re tasked with designing a menu for a new client. According to Gregg Rapp, a pioneer in the psychology of restaurant menu planning for the past 30 years, menu design is much more than putting a pretty face on a list of entrées. Gregg offers a unique eye for shaping the design, marketing and profitability of a menu. He recently shared some tips with us.
Last week, we featured the Correspondence Salon for Ladies & Gentlemen sponsored by Neenah Paper at the Smithsonian National Postal Museum. I was the event’s “producer,” and today I will tour you through the Classic Correspondence Kit that each guest received – starting with the front label (below). The Classic Correspondence Kit is a papery party ...