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Design Army: Wonderland for The Washington Ballet

Written by in Inspire

wonderland

Wonderlands begins with a quote from Alice in Wonderland…

“When I used to read fairly tales,” thought Alice, “I fancied that kind of thing never happened, and now here I am in the middle of one.”

Conceived of and designed by Design Army of Washington DC, breathtaking in scope and content, Wonderland was created to benefit The Washington Ballet 9TWB) on the occasion of its 10th Anniversary. The book features sometimes beautiful, sometimes haunting, always riveting images of prominent TWB performers, past and present, surrounded by some of Washington’s most beloved architectural and botanic landmarks as “stage sets.”

The composition each of these images is remarkable. Given budget cuts and a [near] universal reliance on stock photography today, this kind of project is nearly inconceivable in today’s marketplace. Given that, we will visit with Design Army over the next few blogs to discuss a selection of these images, with behind the scenes image of each selection. If Wonderland is a dream assignment, note Design Army made this dream come true. The book was photographed and designed for free and printed at cost. Printed on Classic Linen, Neenah Paper ordered extra samples of the book that also helped reduce printing costs – 9×12 finished/86 pp / Case Bound with Jacket – on Neenah Eames Painting Canvas Solar White #100T.

“Blood, sweat, and tears went into this book,” said Laura Nunneker, co-director of marketing and communications for TWB in a press release. “With no budget, we all put our heads together to make this idea a reality and proved that group collaboration can still create groundbreaking projects.”

Let’s all go to Wonderland…