Neenah Paper Unveils New Think Ink: Color Unleashed® Microsite
Neenah Paper has just released the Think Ink: Color Unleashed™ microsite (www.ColorUnleashed.com) to give designers new power to build color palettes that inspire design and paper choices. The site is a companion to Neenah’s the Think Ink iPhone/iPod Touch app.
“The response to our Think Ink iPhone app was overwhelming” said Tom Wright, director of design for Neenah Paper, “but we realize not everyone has the same smartphones or access to the newest technologies. With this microsite, everyone has access to the benefits of the capability of the Think Ink smartphone app, along with expanded features that give them even more creative capabilities on their desktop.”
Developed by And Partners of New York, the microsite is an innovative creative tool that puts more choices and power in the hands of the designer. Says David Schimmel, And Partners’ president and creative director, “With its new capabilities, the Think Ink microsite is a creative tool that takes design and inspiration to a new technological level. Designers are going to love its functionality and its ease of use.”
For more information on what this new microsite can do go to www.ColorUnleashed.com.