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Go Greenah with ENVIRONMENT® Papers on iPhone or iTouch

Written by in News

With the reintroduction of Think Ink: Color Unleashed™ iPhone/iTouch application, Neenah now offers paper users online access to their leading green paper line, ENVIRONMENT® Papers. Download the application from the Apple app store at http://tiny.cc/UlYr3.
ENVIRONMENT® Papers is a sustainable, post consumer recycled paper line that is entirely FSC Certified, Carbon Neutral, Green Seal Certified and made with 100 percent renewable green energy.

And Partners of New York was responsible for the design of the update. Says David Schimmel, president of the company, “You cannot find a more versatile mobile paper selection and specification tool that integrates color psychology and palette building. Version 1.3 is made more robust and relevant with the  addition of the entire Neenah ENVIRONMENT paper line.”

The Think Ink application empowers creative problem solvers to remotely create color palettes and order coordinating samples. After making selections, users can also use the Eco-Calculator app to determine the exact quantities they will expend—wood, water, BTUs, for example—through post consumer fiber use. The visibility is terrific.

The Think Ink: Color Unleashed iPhone/iTouch application is the first app that allows designers to pull inspiration from a number of resources to build custom color palettes with the Dewey Color System®. Here’s how it all works:  designers begin with one of four approaches—a photo taken on the iPhone’s built-in camera, a product from Neenah Paper, a self created color swatch, or the psychology of color with the Dewey Color System.  After they select their initial color inspiration, Think Ink gives them four tangible palettes labeled as subdued, pop, traditional and blended.  From there, designers simply place their palette on a variety of Neenah papers to see which works best for their selection.

Says Tom Wright, director of design for Neenah Paper,  “We at Neenah believe technology and paper should enhance each other. These new apps help designers make informed paper choices and demonstrate our commitment to this belief. We incorporated ENVIRONMENT® Papers into the Think Ink app because it is sensible, helpful and in keeping with this philosophy.”

Don’t have an iPhone or iTouch? No problem: use the Think Ink:  the Color Unleashed microsite at www.ColorUnleashed.com. It has all the color and paper references too. The Neenah Eco-Calculator also can be accessed at http://www.neenahpaper.com/MobileApps.

Go greenah Neenah fans!

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