ML2
11
05
No Comments

Michael Lejeune Inspires LA to go Metro

Written by in Features and Profiles, Inspiring Ideas

How do you take a logo from the past and bring it to the present? There were no rules about logo usage at Metro, no budget and no appetite for change. Part of the new identity was simply just to start calling themselves Metro. Enter Michael Lejeune and team who came in and made changes that made it cool to get out of your car and take the Metro.

The original LA Metro

ML1

Some of the advertising that needed change

ML3

The beautfiul new Metro

ML5

ML7

ML6

For more information about Metro visit: http://www.metro.net/

Watch for video of Talk Story with Jeni ’Going Metro’ (avail 11/15)  at http://jeniherberger.com