Teaching Old Dogs New Tricks: Book Review

Written by in Profiles


Book Review: Recycling & RedesigningLogos by Mick Hodgson

by Michael Osborne, Michael Osborne Design/San Francisco

Michael Hodgson of Ph.D (A Design Office) in Los Angeles has created a cover-to-cover must for every corporate identity classroom, a terrific resource of case studies and brand stories for practicing designers, and a textbook of interviews and best practice lessons for brand managers and marketing professionals. Comprehensive, well written and easy to read, Recycling & RedesigningLogos (for signed copies go to: http://www.phdla.com/shop.php) examines brand identity redesign programs from non-profit organizations, to local independent companies, to “Mount Everest” global corporations with visual and intellectual acuity. As a child of the ‘50s, several mid-twentieth century logo redesign case studies caught my attention and reaffirmed the opinions I’ve had about them for many years. With a heavy dose of brand identity redesign strategies and a pinch of graphic design history, this book will serve logo designers at all levels for years to come.

About Our Reviewer

Michael Osborne is President and Creative Director of the San Francisco-based graphic design firm, MOD/Michael Osborne Design, Inc. Established in 1981, the firm’s work in corporate/brand identity, package design, and print collateral has been recognized by many competitions for outstanding design, including the West Coast Show, American Institute of Graphic Arts, and the Clios. MOD’s work is on display in the permanent collections of the San Francisco Museum of Modern Art, the Cooper-Hewitt National Design Museum in New York, and the National Postal Museum in Washington, D.C. MOD’s work has also been featured in Graphis, Communication Arts, The Society of Typographic Arts, American Institute of Graphic Arts, How Magazine, Print, and Step Inside Design Magazine. Michael also designed the 2002 and 2004 Love Stamps for the USPS.

  1. 12
    POS Printers said:

    Sounds like a good stocking stuffer for my coworkers. I’ll definitely check it out.

  2. 12

    An excellent book, I am proud that our work is featured in it.