Does Design Army Reveal Classics® State Secrets?
The Classics® Are Renewed.
How Did They Do That?!
Design Army knows how to design and put on a show. But revealing Classics® state secrets?! Was this treason? No! It was good thinking—by keeping a video diary of the process, fans of both Neenah and the Design Army can watch strategic planning manifest in design. See how The CLASSIC® Paper package has been simplified into a complete, consistent and compatible premium papers platform of four CLASSIC® brands: CLASSIC CREST®, CLASSIC® Linen, CLASSIC COLUMNS® and CLASSIC® Laid Papers.





Labeled as: @designarmy, CLASSIC COLUMNS, CLASSIC CREST, Classic Laid, CLASSIC Linen, CLASSIC Papers brands, jake Lefebure, Neenah, Pum Lefebure













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03
8:58am
Thanks for sharing the design process. Great video.
13
5:52pm
[...] And as I wait for the conference to officially kick-off later tonight, I noticed the bookstore full of new books, and the resource center being the main source of activity. Already, looks like Neenah has a line at their booth – probably because of those new samples Design Army designed. [...]