No Comments

Earth Day 2012 Tips: ARTCRANK, Cycling & Neenah

Written by in Environmental Responsibility

Rule #1: Don’t Leave Your Bike in the Rain


Above: Fine Guy, Poster Artist, C-Survivor, Cyclist: Aaron Purmort

{Photo Courtersy of T.C. Worley, Photographer}

Rule #2: Be Kind

(Twin Cities, MN) At ARTCRANK’s kick-off event in Minneapolis last weekend (April 14, 2012), this three-dimensional paper “bike” made of Neenah Paper products raised $500 at auction for a very good cause. No, it is not waterproof.

Designed and assembled by Big Table Studio behind the mad genius of Peet Fetsch,  the incredible paper bike was auctioned to benefits the American Cancer Society in honor of ARTCRANK Artist Aaron Purmort, a brain cancer survivor who recovered from surgery, radiation and chemo treatments just in time to complete his poster for the show.



Says Chris Schneider, customer-marketing manager for Neenah Paper, “This great effort by ARTCRANK support two good causes, ARTCRANK mission to change the way people think about biking and the American Cancer Society. From our point of view, it also showcases the creativity and versatility of Neenah’s paper products.”

According Big Table Studio’s Peet Fetsch, “We’ve printed thousands of posters, but we’ve never done anything like this. Creating a life-size bike with screen-printed graphics was an incredibly fun, challenging experiment. I’m glad we got the chance to do it”

ARTCRANK pedal-happy peripatetic founder Charles Youel says the intersection of the craft of fine paper and biking is a happy one:

“ARTCRANK was born from a love of bikes and art, but also from a fascination with the craft of printing and how paper and ink combine to make something amazing.”

This year, ARTCRANK will hold shows in Minneapolis, Austin, Texas, St. Louis, Los Angeles, New York, Denver, London, Portland and San Francisco. Youel says he would love to have a different paper bike built to auction off for a cause or charity at each event.

Rule #3: Always Use Eco-Friendly Products



The element of surprise.


The “Bearded Guy”: Peet Fetsch Crank’n Out Art

ARTCRANK is a show of bicycle-inspired poster artwork that introduces people to talented local artists and sends them home with affordable, original works of art. Since its 2007 debut in Minneapolis, ARTCRANK has held shows in bike-friendly cities in the US and UK, including Austin, Minneapolis, Portland, San Francisco and London. ARTCRANK uses creativity to change how people think about bicycles and grow the cycling community. Find out more about ARTCRANK at

Rule #4: Love Mother Earth With Every Crank