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‘Very merry’ holiday card and gift tags for Southern California printer

Written by in Inspire

Once a year comes the (dreaded) assignment for designers: the company holiday card. It must be non-denominational, non-political, and of course, cool. Most designers fall into one of two camps: Either they love doing them or they … do them. Connecticut designer Fred Schaub reminds us of the joy that designing holiday cards can bring, when the primary goal is to simply bring cheer and joy.

(Speaking of cheer and joy, this is an alert for a set of free gift tags, so do read on)

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Fred, tell us about your holiday card project for BurdgeCooper.
BurdgeCooper is a specialty printer with production facilities in Los Angeles and Atlanta, with history going back a century. They offer ten in-house printing and finishing processes including engraving, letterpress, embossing, foil stamping, die cutting, offset, digital, binding, thermography, and edge painting. They wanted to produce a holiday card that reflected who they are: A forward thinking company rooted in tradition and craft.

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Can you walk us through your design process?
The concept was to produce a card with the message of joy, and that later developed into the message of ‘very merry’. We were initially inspired by the idea of candy canes, because a candy cane is a very traditional symbol of the holidays, yet the diagonal stripe pattern has quite a bold and modern look.

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Incorporating specialty printing processes, like foil stamping, that would highlight BurdgeCooper’s capabilities, and utilizing papers and colors that would add to the festive feel were significant considerations for the design.

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So paper was pretty important in your design?
Yes, absolutely. I knew I wanted to use a luxurious paper stock and I had recently received Neenah’s The Design Collection swatch book. When I looked through it, I was immediately drawn to the jewel tones of the Stardream line. I ordered samples right away.

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You mentioned jewel tones …
Yes, the colors are so rich. They reminded me of gemstones. So I thought, let’s combine gemstone colors with gold and silver like you would see in a jewelry store window on Madison Avenue. So the card was visually inspired by candy canes and fine jewelry!

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OK, let’s get to the gift tags! These rock. How did they come about?
The gift tags were a natural extension of the card. Because there are so many beautiful Stardream paper colors to choose from, it was hard to narrow down the choices. So BurdgeCooper produced three different color versions of the card, and twelve variations of gift tags. Each card comes with a set of gift tags.

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What if you’re not on BurdgeCooper’s holiday card list? Is it possible to get some?
Yes, BurdgeCooper thinks of their card as a gift to customers, so you can get a set of gift tags—free—by going to http://www.BurdgeCooper.com/gift-tags.

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A production question: when we first looked at the photo of these gift tags, they looked like they were edge-painted. But the color is the paper, right?
Yes! These days, we see a lot of edge-painting, but one of the benefits of foil-stamping on a thick, colored paper is the natural colored edge. For this project we specified 92 lb. cover and 105 lb. cover.

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How do you hope people will feel when they receive all of this holiday cheer from BurdgeCooper?
The president of BurdgeCooper, Don Burdge, wants people to feel special.

When people open the card, I hope they will smile. I hope they notice all of the details that I do—the shimmer of the paper, the gloss of the foil stamp, the texture of the engraving.OLYMPUS DIGITAL CAMERA

 

The contrast between all of the processes is so emotive …
Yes, these are experiences that can only be achieved with print. Receiving a beautifully printed card can be the bright spot in someone’s day.

Hey!?! What’s the Big Idea!?!

Designer: Fred Schaub
Printer: http://www.burdgecooper.com
Photography: Fred Schaub
Paper:  The Design Collection, Stardream® and So Silk®
Gift tags: http://www.burdgecooper.com/gift-tags.
Samples: The Design Collection papers and samples are available at Neenah Paper at http://www.neenahpaper.com/thedesigncollection.

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