EnvPapersSwatchbook1-500
03
18
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Environment® Papers Gets a Fresh, New Update

Written by in Collections

After more than a year of gathering market insight and working with Design Army to refresh the Environment® Papers line, we are happy to unveil the updates. But, before we get into specifics we’ll let you watch Design Army’s Pum Lefebure talk about the creative process in developing the line extensions in this video.

So, what’s new in our Environment brand?

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Based on insights from customers around the world, we’ve created a simpler, refreshed line, with seven fresh new colors, and a tactile new finish called RAW® that complements the line’s existing beautiful whites and mid-tone colors.

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The Environment brand was created to consider the world we live in; and that philosophy was carried throughout the extensions to the line. The new colors reflect today’s continued movement toward a more organic and natural lifestyle.

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Even the color names, are inspired by the natural things that surround us every day: Weathered, Stone, Husk, Honeycomb, Grocer Kraft, Concrete, and Wrought Iron.

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When it came to adding a new texture to the line we were looking for something special, something interesting, that had a great natural feeling and printed beautifully.

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The development process was a blend of science and true paper making craftsmanship supported by  extensive print tests. After several trials we were able to create exactly what we were looking for. Our new proprietary RAW finish has a unique hand and a generous loft with the “rawness” of kraft-like papers but with consistent printability on both off-set and digital presses.

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The RAW finish is available in four of the new colors: Honeycomb, Grocer Kraft, Concrete, and Wrought Iron. To make it easy to see what weight and finish any color is available in, we print the stocking information directly on the sample sheets in the swatchbook.

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All Environment Papers, including the new colors and RAW finish are available in a variety of weights ranging from 70Text to 130DTC, with matching envelopes available in 19 sizes, ranging from A1 up to 10 x 13 Catalog. The Environment brand refresh has made this product line perfect for today’s need for sustainable communication programs, luxury packaging and all digital print applications.

Order Environment Papers sheet samples or swatchbook here.

See the difference you can make by using recycled papers. Use the Neenah Environmental Calculator.

 

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