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Pedal Pushers: ArtCrank Propels Local Causes

Written by in Features

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Neenah to Support ArtCrank Events in 2014

It’s simple: A Poster Party for Bike People. And Neenah is pleased to be a sponsor of this wonderfully creative event. But it’s not just a party, it’s also a fundraiser for some really great causes. ARTCRANK stages live events featuring bicycle-inspired posters created by local artists. It started in 2007 with a single show at a bike shop in Minneapolis. They expected 50 people to show up, they got 500. In 2012, more than 4,000 people attended the Minneapolis Opening Night Party.

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Last year, more than 30,000 people attended ARTCRANK events in the U.S. and beyond. They produce by hand a limited edition of signed and numbered copies using techniques like screen printing and letterpress. The posters are for sale; the funds raised given to specific local charities. Through their Cause Partner program, they raise thousands of dollars for local, national, and international charities.

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ARTCRANK ATX 2014 will feature hand-made, bike-inspired posters created by Austin area artists. The event will take place on Friday, April 25 at Fair Market — a new venue in the heart of Austin’s arts district. This year’s event showcases handmade, bike-inspired posters created by more than 30 local artists working in craft printing techniques such as screen printing and letterpress. Limited edition, signed and numbered copies of all posters will be available for $50 each. Admission is free. For more information go to this link: (http://artcrank.com/austin).

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“Biking, design and poster-making are very interrelated audiences. If you think about it, cyclists have (whether consciously or subconsciously) bought into the dogmas of design just by doing their sport,” said Justin Ahrens of Rule29, a huge cycling enthusiast and support of ArtCrank.(www.rule29.com)

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This year Rule29 has taken it to a whole new level. Wheels4Water is a 1,000 mile cycling trip, from the Atlantic Ocean to Lake Michigan, with hopes to raise $40,000 to provide a community in Lira, Uganda with water and sanitation resources for life. For more on the ride, watch this video:

Luke Mysee is another designer/cyclist who pedals to serve others.  He set out on his own journey to raise money for A Ride To Save Malnourished Children. He will ride his bike over 4,500 miles across America with his wife and two boys following along in an RV. (www.stopsam.org)

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“I co-founded Stop SAM, an organization dedicated to raise awareness and money to help young children dying from Severe Acute Malnutrition (SAM). It’s an issue that affects 20 million young children (first 1000 days of life) and causes death in over 2.5 million children annually. But there is hope. A manufacturer and Stop SAM partner in Georgia makes a simple peanut butter packet that brings these kids back from the brink of death,” explains Luke. “My life’s purpose is to leverage 20 years of branding experience, along with my abilities as a speaker, to give these children a voice. I want to raise mass awareness and money to buy packets and send them to children in need.”

[To view Luke’s video: www.indiegogo.com/projects/a-ride-to-save-malnourished-children]

If you love posters, bikes and throngs of like-minded pedal pushers, look for ArtCrank events in your area. Besides Austin on April 25, there will be another big ArtCrank show in Minneapolis on May 31. Neenah Paper is pleased to support these and other ArtCrank initiatives throughout the year. Watch for them on Against the Grain.