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04
10
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Tom Fools? Not These Neenah Paper Lovers!

Written by in Profiles

Tom Fools?

It Takes Real Brains To Build a Successful Business

Who

Before Joel and Lauren Gryniewski launched their first line of cards they were both in the ad industry. But after having a hard time finding cards that were funny, and letterpressed (not dainty), they created their own. Under the name Old Tom Foolery they launched their first line of greeting cards, The Footnotes Collection, at the National Stationery Show in 2008.

Headlines1

What 

Two years later, Joel and Lauren expanded their collection with a premium, offset-printed and very funny line called The Headlines Collection. Both the Footnotes and the Headines collections are based on type design. After releasing three additional card lines, they created another brand called Modern Lore, cards that spotlight great photography from a group of photographers from around the country. Many of the cards in this line are Matchbook-Fold style with copper staples. They use local printers, and some of their favorite papers are from Neenah Paper.

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Where/When

In November, 2013 they opened a store in Minneapolis called “Greater Goods”. Located in the popular Eat Street neighborhood, the shop features unique cards and gifts from around the world, and it’s also the flagship store for their own stationery brands, Old Tom Foolery and Modern Lore.

Footnotes

Why

Greater Goods has committed to giving back at least 5% of the shop’s proceeds to local organizations they believe in, starting with the Youth Art Program at the Minneapolis College of Art & Design.

Hey!?! What’s the Big Idea!?!!

Paper: CLASSIC CREST®, CANALETTO and ENVIRONMENT® Papers as well as the ROYAL SUNDANCE® COLLECTION from Neenah Paper

Neenah Sales Representative:  Kim Shannon

Contact:  Lauren Gryniewski, Co-owner of Old Tom Foolery, Modern Lore and Greater Goods

Links:

http://www.oldtomfoolery.com

http://www.modern-lore.com

http://www.shopgreatergoods.com

 

 

 

  1. 04
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    10
    10:30pm
    Matt Porter said:

    I bought one of their cards at Paper Source a few months ago. It was so funny but so off-color, I have yet to find the “right” person to give it to. But I will.