After months in the making, we are happy to announce neenahpackaging.com is live. Created for brand managers, packaging designers, and everyone involved in luxury packaging design and production, the Neenah Packaging site is valuable resource for people who want to create a brand connection and are willing to take a creative risk beyond white glossy paper—and ...
The Allure of Premium Packaging “Premium Brand” means more than high-priced goods. It suggests “high value” products, too. The kinds that appeal to loyal brand loyalists such as parents who desire the kid-friendly laptop or mobile device for their child’s entertainment and education. Premium brands appeal to the buyer’s sense of self-worth and image. ...
What Does Eco-Friendly Mean? Print Experts Help Explain It’s April. The month we celebrate Earth Day. But as the planet heats up, it’s becoming harder to “celebrate”. Humans and animals, printers and designers, brands and governments are being forced to adapt to the changing climate. So let’s talk sustainability. What does it mean to […] ...
Emily Potts Reports: "Truly great business cards all have three things in common: good design, high quality printing, and durable, beautiful paper. If you want to make a good first impression, your card needs to be printed on a nice, rigid stock, not something that’s floppy and dare I say, impotent when you hand it to a potential client. Your card should make ...
Mummer’s the Word in Philadelphia Sarah Jacoby is an illustrator and designer who earned her M.F.A at MICA. Though she’s lived in many places, growing up in and around Philadelphia gave her an appreciation for the city and its history. Particularly interested in the history of the Mummers, and the art of hand cut paper, […]
The Beauty of the Printed Book: Art Young, Early 20th Century American Illustrator Established in 2006 Seraphemera Books (http://www.seraphemera.org) of Bethel, CT is the cottage industry of the wife and husband team Ava Dawn Heydt and Marc Moorash and their three children, Ivy, Leif, and Lucian who lend a helping hand as young apprentices. They […] ...
When Design Army was in search of artists for the Future Classic promotion, Russell Shaw’s hand-drawn illustrative style and sense of humor jumped out. Having seen a map of Portland he’d previously done, the team was delighted to see his gastronomically inspired map of “Atlanta on 30,000 Calories.” What inspired you to use a food […]