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The Way to a True Chicagoan’s Heart

Written by in #ClassicNeenah

Addition Through Subtraction:

“Absolutely No Ketchup!”

Simply put, Jay Fleck thinks Chicago is the best city in the world. When Design Army asked him to visually interpret his surroundings for the Neenah Future Classic promotion, Fleck whimsically combined the city’s essential with its quintessential. He designed a transit map that plots out the precise way to create the perfect Chicago-style hot dog. You can find the map and its handy ingredient key in Neenah’s new Future Classic promotion.

Neenah-FutureClassics-7-Chicago LR

2 Chicago Key

A true and committed Chicagoan, Fleck follows the rules when it comes to eating hot dogs: An all-beef hot dog in a poppy seed bun topped with yellow mustard, chopped white onions, bright green sweet pickle relish, a dill pickle spear, tomato slices or wedges, pickled sport peppers, and a dash of celery salt. Most important: absolutely no ketchup!

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Jay Fleck

When it comes to finding creative inspiration in his city, Fleck says, “There is such a high concentration of art and artists in such a relatively small area. Walking down the street, you’ll see art everywhere —on walls, posters, in shops. It’s a constant source of inspiration.”

Read more about this designer’s love for his city here.

Paper Specs:

Contact Jay Fleck:
facebook: @jayfleckartist