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Introducing howlifeunfolds.com

Written by in News, Packaging

Important Moments Made Possible with Paper

We are really excited to share a new communication campaign we hope our paper loving readers at Against the Grain will appreciate as much as we do. It’s called “How Life Unfolds” and it launched this week.

One of three TV spots celebrating the new How Life Unfolds campaign to air between now and the end of the year.

This is a unified effort by the Paper and Packaging Board, of which we are members, to help increase appreciation among consumers for the unique role paper and packaging plays in our lives.

The Paper & Packaging – How Life Unfolds ™ campaign, created by Cramer-Krasselt in Milwaukee, integrates traditional media including 30-second commercials, print advertising showcasing paper and packaging items that comprise milestones big and small, and a digital presence in banner ads, video, and the campaign’s information hub, www.howlifeunfolds.com. Social media platforms include Facebook, Twitter, LinkedIn. and YouTube.

Over the coming months, we’d like to share stories of special or important moments made possible with paper. Do you have a story you’d like to share? Leave a comment below or an e-note to fine.paper@Neenahpaper.com.

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  1. 07
    JohnsByrne said:

    This is such a great campaign and the TV spots are amazing. Thanks!