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Tea Time or Beer Thirty?

Written by in Inspire, Packaging, Uncategorized

Affordable Label Solutions Arrive on Schedule

It’s a mashup that also solves a pressing problem. Ingalls Design of San Francisco teamed up with Neenah Papers on a hypothetical line of tea-infused beers to show how ESTATE LABEL® pressure-sensitive labels address the need for our ever-expanding universe of niche products.

The key word in consumables today is artisanal. From boutique foods to craft beer, the range of product choices is exploding. Great news for both producers and consumers, for sure, but the sheer variety of introductions poses packaging issues: shorter cycles, smaller runs…and your labels still have to capture the consumer with color and style.

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Tom Ingalls doesn’t drink beer, but he’s seriously devoted to tea. So combining tea with beer was a natural when he and his fellow designer Christopher Jordan looked for a way to demonstrate the virtues of Neenah Packaging Paper’s line of ESTATE LABEL® papers.

The ESTATE LABEL line was a natural choice as well: These crack-and-peel papers are digital-ready (they were printed on NexPress by Direct Response Imaging in San Francisco), wet-strength for frosty brews, and uncoated, which makes them ideal for embossing, engraving and die cutting.

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All of these attributes add up to an affordable option for craft brewers constantly introducing new beers that appeal to today’s changing tastes.

The labels are named for the three largest tea-growing regions in Japan—Shizuoka, Kago Shima and Uji—and the teas were chosen to match the types of beer: kocha black tea for porter, matcha green tea for lager, and jasmine-cha for pale ale.

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The elegant typography—including Matrix for Shizuoka and Uji, and Wood Block CG Woodblock for Kago Shima—complements traditional visual elements in unusually appealing labels with a truly Japanese flavor.

Both the pressure-sensitive ESTATE LABEL substrates and Ingalls Design’s visions were premiered in June at the Portland Beer Festival. There’s no mistaking the practicality and affordability of the label stock. And while the beers may be hypothetical, their appeal is real.

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As Ingalls says, “They look authentic…except we made it all up.”