Archive for August, 2015
JERVIS_SITUATION_photoBy_M_Bucardo03NEW
08
27
1

Think Like a Child: Divergently

Author, Educator, Designer Matthew Jervis begins most classes and workshops by telling people that most big problems are actually just a bunch of small problems tied up in a knot. They look scary, but they really aren’t if you deconstruct them. Problem solving begins by focusing on what you can change, not what you cannot. When you deconstruct the “problem,” ...

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08
25
0

Buyers in High Spirits

Craft Spirits, Wine and Beer Keep it Real The allure of wine, beer, and spirits packaging plays an outsized role in consumer appeal. Spirit, wine, and beer merchants offer vast arrays of alcoholic beverages. Consumers identify strongly with their favorite spirits brands. So getting them to sample new ones is a marketing challenge. Spirits packaging helps […] ...

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08
18
0

High Tech, High Value, High Ideals

High Tech Packaging Must Reflect Consumer Personal Values Consumers today find packaging that is more thoughtful and intentional. Product makers and marketers expect greener, leaner, and more useful packaging. Says Rebecca Bedrossian in Communication Arts magazine, “Green design is not just a matter of choosing the recycled or biodegradable paper and inks—though ...

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08
13
6

Adult Coloring Books Relieve Stress

Yoga for the Brain? Adult Coloring Books Bring Therapeutic Benefits Oommm.  Relax with a … coloring book? Yes. Coloring books for adults are the new rage in publishing here in the United States, but in other countries, such as France, they’ve been more popular than cookbooks in recent years. Why, you ask? As many people […]

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ScharffenBerger_Inclusions_2[1]
08
11
0

When Shelf Appeal Gets Real

Packaging that takes a bite out of its glossy competition Shelf appeal is the Holy Grail in retail branding. Packaging must leap off shelves into consumer hands. Shelf appeal can be achieved through design, paper, and printing choices. In his article, Dressed to Extremes, for Communication Arts, author Sam McMillan writes on the power of […]

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ToddandLaura2
08
06
0

An Eye Popping Pop-Up Invite

Zero Regrets, S’il Vous Plaîts Todd Thyberg at Angel Bomb Design and Letterpress in Minneapolis, knows a thing or two about combining the power of great design, tactile paper, and handsome letterpress printing. He does it everyday for his clients throughout metropolitan Minneapolis-St. Paul. His excellent work is regularly featured here, on Against the ...

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Neenah-EXPLORE3-1-SIGNATUREShot LR
08
04
0

Explore 3: Make Moments More Memorable

Digital Print Ideas They Will Not Forget Digital printing can help make life’s special events more memorable with arresting design, printing, and paper. Explore 3 is packed with digital print ideas for short-run solutions on colored and textured papers from Neenah’s Digital Portfolio. Below, find a link to download some of the free dielines for short […] ...

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