Quiet Mailbox Means New Marketing Opportunity
Less Junk in the Box, More Room to Stand Out
Data shows that in our digital-frenzied world, sophisticated marketers create direct mail campaigns that recipients reach for … and remember.
The relative quiet of the old mailbox has become coveted real estate again. Data shows that conceptual, well designed, and well printed direct mail can jump out of the mailbox into the memories and imagination of the recipient. One reason is this: The frequency of Direct Mail is down, so Direct that is well made is met with relief and favor.
They Get It
Direct mail is viewed as trustworthy by 56% of consumers, and the more those customers interact with your mailing, the more likely they are to respond.
Neenah ENVIRONMENT® Everybody’s Business promotion was created to show designers, printers, and brand managers just how versatile Neenah Papers can be when used for direct mail. The promotion is a good show of creative fun that gives brand managers new ideas on how to create and deliver a tangible artifact that customers will notice.
Everyone’s Business: Touch Me
There’s nothing like a killer blind emboss to influence the power of touch. The cover of this perfect bound 8 x 10-inch book makes it an irresistible read. Inside the kits, recipients will discover four eye-catching direct mail concepts produced with a variety of printing processes, and colorful and textural combinations of Neenah ENVIRONMENT® Papers: Weathered, Stone, Husk, Honeycomb, Grocer Kraft, Concrete and Wrought Iron, and Neenah’s proprietary RAW® finish.
One of the four samples is an invitation. It is composed of three inserts, each with a different diecut pattern, on different colors and finishes of ENVIRONMENT, this invitation becomes a piece that begs to be turned, flipped, peeked through, and kept.
An ascending six-panel accordion fold brochure for a financial summit, printed on ENVIRONMENT Natural White, establishes the idea that sustainability and profitability are not mutually exclusive.
This sensational grometted, six-bladed, multi-patterned fan is a conceptual brochure for the “The Hotel Ra.” It playfully invites discerning and luxe loving customers to receive, engage, and remember that The Hotel Ra is a “must visit” destination. Rah-rah, yes. Blah-blah, no.
Big real estate spends big on marketing. The challenge is finding ways to distinguish your property from excess of glossy, high-end collateral that inundates these audiences. Solution: Cut the schmaltz, ditch the gloss, and go for a sustainable appeal with uncoated, 3D, muted palette that accentuates the real details not the glitzy fantasy. This sample celebrates sustainable home, inviting users to touch it, lift it, and put it on their desk. A DIY pop up is NOT going straight to the recycling bin.
Make it Count
Everybody’s Business is designed to inspire unique ideas, and highlight the ease of delivering a brand’s sustainability message without sacrificing quality.
Want a Copy?
Contact your local Neenah rep to get a copy of Everybody’s Business and start exploring.