Environment Book -8- ROCCIA LR
12
03
70 Comments

Quiet Mailbox Means New Marketing Opportunity

Written by in Collections, Color & Texture

Less Junk in the Box, More Room to Stand Out

Data shows that in our digital-frenzied world, sophisticated marketers create direct mail campaigns that recipients reach for … and remember. 

The relative quiet of the old mailbox has become coveted real estate again. Data shows that conceptual, well designed, and well printed direct mail can jump out of the mailbox into the memories and imagination of the recipient. One reason is this: The frequency of Direct Mail is down, so Direct that is well made is met with relief and favor.

They Get It

Direct mail is viewed as trustworthy by 56% of consumers, and the more those customers interact with your mailing, the more likely they are to respond.

Neenah ENVIRONMENT® Everybody’s Business promotion was created to show designers, printers, and brand managers just how versatile Neenah Papers can be when used for direct mail. The promotion is a good show of creative fun that gives brand managers new ideas on how to create and deliver a tangible artifact that customers will notice.

Environment Book -1- Front LREveryone’s Business: Touch Me

There’s nothing like a killer blind emboss to influence the power of touch. The cover of this perfect bound 8 x 10-inch book makes it an irresistible read. Inside the kits, recipients will discover four eye-catching direct mail concepts produced with a variety of printing processes, and colorful and textural combinations of Neenah ENVIRONMENT® Papers: Weathered, Stone, Husk, Honeycomb, Grocer Kraft, Concrete and Wrought Iron, and Neenah’s proprietary RAW® finish.

Environment Book -2- Signature Shot LR

Cordially Invited

Environment Book - die cut panelsOne of the four samples is an invitation. It is composed of three inserts, each with a different diecut pattern, on different colors and finishes of ENVIRONMENT, this invitation becomes a piece that begs to be turned, flipped, peeked through, and kept.

Positive Gains

Environment Book -3- Summit

An ascending six-panel accordion fold brochure for a financial summit, printed on ENVIRONMENT Natural White, establishes the idea that sustainability and profitability are not mutually exclusive.

Five-Star Booking

Environment Book -5- RA Hotel LR

This sensational grometted, six-bladed, multi-patterned fan is a conceptual brochure for the “The Hotel Ra.” It playfully invites discerning and luxe loving customers to receive, engage, and remember that The Hotel Ra is a “must visit” destination. Rah-rah, yes. Blah-blah, no.

Pop-Up Housing

Environment Book -7- WORLD Spread LR

Big real estate spends big on marketing. The challenge is finding ways to distinguish your property from excess of glossy, high-end collateral that inundates these audiences. Solution: Cut the schmaltz, ditch the gloss, and go for a sustainable appeal with uncoated, 3D, muted palette that accentuates the real details not the glitzy fantasy. This sample celebrates sustainable home, inviting users to touch it, lift it, and put it on their desk.  A DIY pop up is NOT going straight to the recycling bin.

Make it Count

Everybody’s Business is designed to inspire unique ideas, and highlight the ease of delivering a brand’s sustainability message without sacrificing quality.

Want a Copy?

Contact your local Neenah rep to get a copy of Everybody’s Business and start exploring.

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    12:14pm
    Sharon Lomax said:

    Looks great! Would love a copy.

    Old Dominion University
    University Design and Publications
    1101B Spong Hall
    Norfolk, VA 23529

    slomax@odu.edu

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    12:19pm
    john beach said:

    This looks incredible, of course. Tons of inspiration. Neenah is always a perfect fit for my branding clients.

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    12:47pm

    Jeffery Wietor
    512 Van Ness Ave
    #403
    San Francisco, Ca. 94102

  4. 12
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    1:03pm

    I couldn’t agree more with this post. If I received something this beautiful in the mail I would HAVE to take a look inside–Quality work creates an unforgettable experience.

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    4:33pm

    I’d love to receive a copy of Everybody’s Business!

    Bryan Konieczka
    Marketing & Communications Officer
    Saginaw Community Foundation
    1 Tuscola St., Suite 100B
    Saginaw, MI 48607

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    4:58pm
    Jerry Pugh said:

    I would love to see theese

  7. 12
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    6:53pm

    Please mail a physical copy of Everybody’s Business to me at my college
    Tompkins Cortland community college
    Care of Christine shanks, chair graphic design
    170 north st
    Dryden, NY 13053

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    7:15pm
    Tyson Davis said:

    Love every thing your company puts together. I am actually putting together new options for our companies marketing team to use for new and exciting ways to interest new and existing clients. I am sure this will be a big hit with the emigre team.

  9. 12
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    7:25pm
    Tyson said:

    Love every thing your company puts together. I am actually putting together new options for our companies marketing team to use for new and exciting ways to interest new and existing clients. I am sure this will be a big hit with the entire team.

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    8:38pm

    This looks quite inspiring and would be great to show to our design group for inspiration to expound on for our direct marketing clients. I’d love a sample.
    Matt Stinnett
    FlexDigital
    5330 Technology Lane
    Birmingham, AL 35217

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    10:31pm
    C. McCown said:

    Oh my I would love one of these! Please snail mail to:
    442 Kingswood Dr. #3, Lexington,KY 40502

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    11:27pm
    Nicole Goebel said:

    What a stunningly beautiful marketing piece! Please send as you are able:

    Gustavus Adolphus College
    800 W College Ave
    St. Peter, MN 56082

  13. 12
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    1:52am

    I would like the sample of Direct Mail using Neenah Environment Paper. Please and thank you!

    Best Regards,
    Charlotte Hicks Todd

  14. 12
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    1:59am

    I would like to receive the Direct Mail Sample by Neenah Environment Paper.

    Thank you,
    Charlotte Todd

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    8:22am
    Kacey Perez said:

    This is an amazing display of the power of paper and how it can bring your message and brand to life. Thanks for sharing.

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    8:24am
    Kacey Perez said:

    Address 5507 Derringer Dr. Gillette, WY 82718

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    11:37am

    16061 comprint circle
    gaithersburg, MD 20877

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    12:51pm
    Amy Gonnella said:

    1725 Rutan Drive
    Livermore CA 94551

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    12:26am
    Vivian Huang said:

    Name: Vivian Huang
    Company: Fong’s Graphics & Printing
    Address: 7743 E. Garvey Ave. Rosemead, CA 91770

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    4:35am
    Francis C said:

    Delicious! designer’s wet dream. :)
    It works on all levels
    Texture so good,
    How not to touch it

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    11:12am

    1490 Monroe Drive NE Apt B
    Atlanta GA 30324

  22. 12
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    12:29pm

    Would love to inspire my high school design students
    thanks

  23. 12
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    6:04pm

    This is gorgeous! How could I get a sample for my students?

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    2:37am

    Ashley Erdman
    1810 6th street east
    Menomonie WI 54751

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    10:43am
    A Recalde said:

    Beauteous.

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    11:32am
    Matt Porter said:

    I will tell the Neenah team to send you one if you supply your quiet mailbox address!

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    11:33am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

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    11:33am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  29. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  30. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  31. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  32. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  33. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  34. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  35. 12
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    11:34am
    Matt Porter said:

    I will forward this kind request to the Neenah rep in your neighborhood. Thank you for your enthusiasm, loyalty and comment.

  36. 12
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    11:50am

    3831 Lywiski Road
    Collegeville, PA 19426

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    12:42pm
    Matt Porter said:

    Thank you for your comment and your request for a copy of this promotion. We will get one in your hands.

  38. 12
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    2:43pm

    Hi! I would love a copy:

    Julia Taborskaya
    Touchpoint Media
    505 N HWY 169
    Suite 100
    Minneapolis, MN 55441

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    4:48pm
    Nathan Bortz said:

    2211 Walnut Auburn Hills MI

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    7:29pm
    Matt Porter said:

    Zip code, Nathan?

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    9:16pm
    Eric Eng said:

    I would love a copy, these Environment papers looks brilliant!

    Eric Eng Design
    760 Grand Street 4R
    Brooklyn, NY 11211

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    9:20pm
    Ryan Beck said:

    I would love a copy:
    8452 Basin Circle
    Huntington Beach, CA 92646

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    12:12am
    Alison Hart said:

    I would love one!

    Alison Hart
    1215 George St.
    De Pere, WI 54115

  44. 12
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    6:18am

    Have spec’d Neenah on many print jobs over 60 years as a designer. And always love Neenah print promos.

    Gerald Moscato/Principal
    Moscato Design
    1746 Breasted Ave
    Downers Grove IL 60516

  45. 12
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    10:53am

    I would love a copy please. Thank you.

    Steve Oatmeyer Design
    1227 N Street NW Unit B
    Washington DC 20005

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    3:08pm
    Jon Briggs said:

    Looks great… would love a copy!

    1502 Laurel Rd.
    Oceanside, CA 92054

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    5:01pm
    Karen Risley said:

    Would love to receive a copy of this marketing piece –

    Karen Risley
    BNB Solutions
    5210 Regent Dr
    Nashville, TN 37220

  48. 12
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    7:28pm
    Paul Howell said:

    Please forward a copy to me. Looks very nice.

    paul howell : Design
    824 North Central Avenue
    Phoenix, AZ 85004

  49. 12
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    10:18pm

    Would love to get my hands on this. Thanks!

    Kevin Layshock
    Layshock Projects
    12021 S. Eagleman Dr.
    Phoenix, AZ 85044

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    8:04am
    Dani Popova said:

    Thank you!
    Group Project Design
    30 Bow Street, Somerville MA 02143

  51. 12
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    12:29pm
    Mary Moffet said:

    Would love a copy please!

    Mary Moffet
    Moffet Design
    2804 Renee Drive
    Nashville, TN 37214

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    2:08am
    Minh Vu said:

    This looks stunning. I would love a copy of this

    2242 Arbor Creek Dr.
    Carrollton TX 75010

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    6:16pm
    Matt Porter said:

    I will tell the powers of Snail Mail Bless Them to send you one!

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    6:16pm
    Matt Porter said:

    I will tell the powers of Snail Mail Bless Them to send you one!

  55. 12
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    6:16pm
    Matt Porter said:

    I will tell the powers of Snail Mail Bless Them to send you one!

  56. 12
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    6:16pm
    Matt Porter said:

    I will tell the powers of Snail Mail Bless Them to send you one!

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    6:17pm
    Matt Porter said:

    I will tell the powers of Snail Mail Bless Them to send you one!

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    6:17pm
    Matt Porter said:

    I will tell the powers of Snail Mail Bless Them to send you one!

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    6:18pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

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    6:18pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

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    6:18pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

  62. 12
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    6:18pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

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    6:19pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

  64. 12
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    6:19pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

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    6:19pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

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    6:19pm
    Matt Porter said:

    I will tell the right folks to contact you and get one to you! Thank you!

  67. 12
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    2:46pm

    Would love a copy of this to send to my Company in Paris.

    Buddy Bernhard
    516 15th St NE
    Washington DC 20002

  68. 01
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    6:13pm

    this is beautiful! Can I have a copy? Thank you!
    Melissa Ligon
    art4money, inc.
    412 Florida St.
    Columbia, SC 29201

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    1:14pm
    gracr said:

    I want a copy please!!!

  70. 01
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    7:44pm
    Matt Porter said:

    Contact Sarah Baker at Neenah Paper and ask her to get you to the correct Neenah Sales Rep. He or she will get you one: sarah.baker@neenah.com