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(Im)perfectly QWERTY

Written by in #ClassicNeenah

 

For just over 100 years, typewriters ruled the written world. Nimble stenographers could take notes quickly, but correspondence by hand couldn’t keep up with the pace of communication until E. Remington and Sons introduced their Sholes and Glidden Type-Writer to the public in 1874. By the 1980s, the word processor, personal computer, and laser printer took over and typewriters and their monospaced, slightly faded marks became nostalgic rather than useful.

For our Fresh Takes on Classics piece, a vintage typewriter beautifully printed on CLASSIC CREST® Papers recreates what is now retro by advancing some words of wisdom using letterpress, UV, and digital technology.

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“The resurgence of interest in things that are manual—or that evoke our nostalgia—is a reaction to our over-saturation with digital. Even though a typewriter is a machine, you can see your errors and your quirks.” –Janine Vangool, UPPERCASE magazine

Although typefaces like Courier and ITC American Typewriter predate laptops and smartphones, they now join many other digital fonts that have been born without the restraints of rigid spacing yet sweetly hearken back to days of distinctive irregularity. Erik Van Blokland’s Trixie, who put the X in The X-Files, morphed into a collection of over ten thousand characters to make impressions that typebars and ink-soaked ribbons could have never dreamed of making.

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Neenah’s long-time friend and writing partner Alyson Kuhn worked with Willoughby Design to bring Fresh Takes to life, and there is no better place to pay tribute to Alyson and her love of all things typographical. See Alyson in her own words here, and see why we think she’s so special.

Paper Specs

Left Page: CLASSIC CREST®, AVALANCHE WHITE, 80C
Right Page: CLASSIC CREST®, SOLAR WHITE, 80C

Typewritten Inserts

“Dearest Courier:” CLASSIC CREST®, CLASSIC NATURAL WHITE, 80T

“Typewriter Typography:” CLASSIC CREST®, TARRAGON, 24W

“ITC American Typewriter:” CLASSIC CREST®, WINDSOR BLUE, 24W

“QWERTY Quiz:” CLASSIC ® LINEN, WHITE PEARL, 80T

“Trixie:” CLASSIC CREST®, ANTIQUE GRAY, 80T

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