HOW Design Live 2017 – LogoLounge Party at Gino's East
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LogoLounge’s Connection to the Sith is Revealed at HOW Design Live

Written by in HOW Design Live

HOW Design Live did not disapoint in 2017. It’s the event to go to recharge, feel inspired, and as they focused on this year, see what’s next.

HOW Design Live 2017 – LogoLounge Party at Gino's East

Chicago played a perfect (even if it was slightly cold, and there was some rain on arrival – this is the Midwest after all) backdrop to the events.

HOW Design Live 2017 – LogoLounge Party at Gino's East

Thursday’s closing speakers were AIGA Executive Director Julie Anixter (mentioning that the AIGA Conference is just months away)…

HOW Design Live 2017 – LogoLounge Party at Gino's East

…and design legend Seymour Chwast showing a large selection of his work samples to illustrate his talk on “GOD WAR SEX.” Once again, each day had an opening and closing speaker that all of the attendees got together for.

HOW Design Live 2017 – LogoLounge Party at Gino's East

When it comes to Thursday at HOW – the highlight had to be the LogoLounge Dribbble meetup at Gino’s East – Superior held just after Seymour left the stage.

HOW Design Live 2017 – LogoLounge Party at Gino's East

40 pizzas (mostly deepdish) were served throughout the two hour event just a mile from the conference center. A sampling of the LogoLounge 10 winners played on screens throughout the venue, and some LogoLounge march was handed out to all.

HOW Design Live 2017 – LogoLounge Party at Gino's East

The LogoLounge ambassadors were decked out in some seriously nice orange jackets. Stefan Mumaw is representing.

HOW Design Live 2017 – LogoLounge Party at Gino's East

Did I mention that the party was on May the 4th? The Imperial March started playing, followed by a hostile takeover of the event.

HOW Design Live 2017 – LogoLounge Party at Gino's East

It was the Kylo Ren.

HOW Design Live 2017 – LogoLounge Party at Gino's East

Bill Gardner of Gardner Design and LogoLounge is brought to the middle of the party and declared a member of the Sith. Why Bill, WHY?!

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