HOW Design Live – Chicago 2017 – The Dieline Awards
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The Dieline Awards and an Aaron Draplin Pop-Up Shop at HOW Design Live

Written by in HOW Design Live

HOW Design Live in Chicago has so many different things going on, there is no way to catch all of it. In a way, it makes everyone’s experience a little unique, which adds to the fun and educational aspects of the event.

I had seen a few of the winners from The Dieline Awards when they introduced the winners at the opening event, but seeing the physical samples of packaging (shown above on their booth), makes all the difference.

HOW Design Live – Chicago 2017 – The Dieline Awards

The Dieline Award winner for Best Use of Paper by Jess Glebe Design. One of the many gorgeous packing samples, and one that really shows what the right paper can do for a project.

HOW Design Live – Chicago 2017 – The Dieline Awards

Close-up of The Dieline booth.

HOW Design Live – Chicago 2017 – The Dieline Awards

What’s an award show without a party? Jess Deseo (The Dieline), Jamie Saunders (Neenah Paper) and Andrew Gibb (The Dieline) at the The Dieline’s 2017 Awards Celebration presented by Neenah Paper. One of the many after-hour events being held throughout the week.

HOW Design Live – Chicago 2017 – The Dieline Awards

They may not have brought the winning pieces to the party, but they did design a fun way for everyone to see them. As these were placed on different tables, it also created a great interactive element.

HOW Design Live – Chicago 2017 – The Dieline Awards

Attendees at The Dieline’s 2017 Awards Celebration presented by Neenah Paper.

HOW Design Live – Chicago 2017 – The Dieline Awards

Terri Trespicio and Jamie Saunders at The Dieline’s 2017 Awards Celebration presented by Neenah Paper.

HOW Design Live – Chicago 2017 – The Dieline Awards

HOW Design Live itself has some great speakers this year. Bill Gardner brings a great energy and passion for logos as he presents LogoLounge’s 2016 logo trends report.

HOW Design Live – Chicago 2017 – The Dieline Awards

In addition to blogging, I am also podcasting with a few of the speakers/attendees/sponsors again this year for 36 Point. David Carson and I talk design at the Wheels 4 Water booth.

HOW Design Live – Chicago 2017 – The Dieline Awards

But what is a design event without amazing merch? And this year, it has been delivered in the form of an orange van. Yes, Aaron Draplin has a ‘pop up shop’ selling all things from The DDC.

HOW Design Live – Chicago 2017 – The Dieline Awards

So, so, so many wonderful things…

HOW Design Live – Chicago 2017 – The Dieline Awards

…but not books. He does have slipcovers for his book, but the book, already on it’s 4th printing, is currently sold out from his ‘pop-up shop’.