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The Alchemy of Design: That Magical Process

Written by in Color & Texture, Create, Design

The Alchemy of Design:
Transformative Paper Combinations

alchemy | ˈalkəmē | nounthe medieval forerunner of chemistry, based on the supposed transformation of matter. It was concerned particularly with attempts to convert base metals into gold or to find a universal elixir. a seemingly magical process of transformation, creation, or combination.

Wow. Time to celebrate the “magic” of creative and innovative design thinking. Neenah’s newest promotion The Alchemy of Design designed by Willoughby Design has just been released, and it’s featured on HOWThe Alchemy of Design is a compendium of everyday design projects – featuring a total of 20+ print design samples. Each of the four client projects featured creatively combines different colors and textures of three very different paper grades, ROYAL SUNDANCE®, ENVIRONMENT® and ASTROBRIGHTS® Papers.

Watch this video to witness how paper can transform any communication project into something magical.


Want a copy of The Alchemy of Design? Call your Neenah sales representative today. Quantities are limited.