Archive for February, 2018
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Jack Daniel’s Packaging Starts an Industry Wave

Brown-Forman, one of the largest American-owned spirits and wine companies, recently created an industry shift in the world of spirits packaging when it reintroduced its Jack Daniel’s gift boxes in a new folding carton substrate. Says Kate Stites, Senior Graphic Designer at Brown-Forman, “I have a much greater appreciation for how important the packaging ...

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02
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Amazon Elevates the Gift Card Experience

One of the world’s most innovative companies reimagines gift cards and how packaging plays a role in the customer experience. Amazon has changed the game when it comes to online shopping and gift giving, and they used that experience and expertise to evaluate and elevate the world of gift cards.

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