04
09
No Comments

CLASSIC Retail Revolution; a resource for designers

Written by in #ClassicNeenah, Color & Texture, Design, Packaging, Strategic Branding and Packaging


Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more in 2018. So, it’s time to start thinking about your retail clients.

Neenah is addressing the uprising with CLASSIC® Retail Revolution. Right from the start, this book’s multi-layered waterfall effect of overlapping sections encourages you to open and interact!

This promotion, designed by Dallas-based Matchbox Studios is filled with industry research data, retail marketing samples, and beautiful combinations of paper, design and printing. This high-energy, highly tactile book is a must-have design inspiration.

The 10 x 12 red Wire-o bound book focuses on four imagineered brands in the growing health and wellness market: 1) Knetics Athleisure & Sportswear, 2) Pack Men’s Apothecary & Skincare, 3) Desert Mothers Spa, and 4) Odyssey Food Subscription Service. This tool is designed to provide ideas on how to: Get customers in the door, engage and excite customers, spread the word, and build a following.

Get customers in the door: An oversized, visually dynamic postcard and a gift card in a die-cut carrier draw customers in — 44% of people say a gift card has sent them into a store they otherwise wouldn’t have visited.

When you look more closely, the Knetics brand is all about energy and movement and uses color to make an impact. Imperial Red is the star of this identity, and it appears here in three different textures, Stipple, Smooth, and Techweave. The hangtag embodies movement with grommeted combination of CLASSIC® Techweave, Imperial Red, CLASSIC CREST®, Windsor Blue, and CLASSIC® Linen, Chambray.

How to engage and excite customers: Research shows 70% of purchase decisions are made in-store. What drives those decisions? Packaging can be credited for 30% them.

When you’re marketing to men, you’re also marketing to the women who buy for them. Here we see the Pack brand, a men’s skincare line features on-trend shades of gray and an exfoliant product cleverly boxed in CLASSIC® Stipple to offer a textural description of its contents.

How to spread the word: Unique experiences and VIP treatment matters according to 66% of today’s consumers. This spa, Desert Mothers Hot Springs uses an oversized mailing to invite customers to a unique experience – oversized envelopes are reported to have the greatest household response rates.

This geometric, accordion-fold brochure uses dramatic diagonals, patterns, colors and images with the warm color and texture of CLASSIC CREST® Classic Natural White to invoke the essence of this event’s natural surroundings.

How to build a following: Odyssey is in the currently trending business of food subscriptions. In this evolving, highly competitive retail market the brands that succeed will be those that create an extraordinary customer experience. Standing out, and delivering on a brand’s promise, are key to securing and building a loyal following.

52% of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging. The pairing of CLASSIC® Linen, lifestyle photography, blind embossing and raised UV gloss create an elegant brand presentation that customers will want to keep.

Matchbox Design’s Principal/Creative Director, Liz Burnett said, “What we hoped to communicate in this piece is that a paper’s texture and color has the power of persuasion. CLASSIC: Retail Revolution shows how much more memorable printed collateral can be with the right combination of design and paper.”

Contact your local Neenah rep to get a copy.

Labeled as: