HOW Design Live – Boston, 2018
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Time May Change HOW

Written by in Events

 

HOW Design Live may have a lot of magic going on this year, but it’s the interactions with people that you remember years later – and that make this gathering of thousands of creatives such a great experience to look forward to.

HOW Design Live – Boston, 2018

Unfortunately, “Classic Man” did not make the return trip from last year. Thankfully he sent his better half. She was wearing an amazing dress of envelopes to welcome people to the Neenah Paper booth.

HOW Design Live – Boston, 2018

This year, postcards were available to sign up and get a fun card or two to take with you. So many fun colors.

HOW Design Live – Boston, 2018

Every letter was printed on Neenah Digital Papers using an HP Indigo press. Coordinating envelopes were provided below in a great assortment. By the third day, letter choice was a bit limited. Always get to the convention center early, or you risk going home with an ‘F’ I guess…

HOW Design Live – Boston, 2018

Allan Espíritu and Kevin Kernan of GDLoft stopped by the back side of the booth for two hours to sign posters. Oh wait, as usual, they ran out quickly, and with great reason. These posters were inspiring.

HOW Design Live – Boston, 2018

The posters were a slightly modified version of the design that won the grand prize of Print’s Regional Design Annual. Each poster contained a few words from David Bowie’s song, “Changes.” Printed on CLASSIC CREST® in Imperial Red, Cobalt, and Black Linen.

HOW Design Live – Boston, 2018

And for those wanting to take home a copy of the posters, a box using Neenah Folding Board in black. Digitally printed in white with digital foil. Beautiful.