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Westwood Winery

Written by in Customer Stories, Packaging, Strategy & Customer Experience



Westwood Winery
A Topographical Taste of a Region

Editor’s Note: Against the Grain has celebrated some of the best creative ideas in writing paper and packaging since 2009. This year we begin our series on clients whose ideas in paper and print best demonstrate the enduring beauty and flexibility of print — using some of our most innovative product ideas.  These clients exemplify our belief that “when you print, do it well.” 

Sonoma Valley’s Westwood Winery approached Auston Design Group to develop a new Pinot Noir-centric brand image and package design that would represent the brand’s Sonoma Valley home.

Westwood Estate is singularly focused on making world-class Burgundian & Rhone varietals from our Annadel Gap Vineyard. The small-production wines are truly handcrafted, with less than 3,500 cases produced.

A narrow passage at the top of Sonoma Valley, known as the Annadel Gap, keeps vineyard temperatures up by day, and draws in cooling maritime breezes at night. Westwood sought to leverage this unique terroir story, along with an air of understated elegance, to guide the process of branding and the designing of their packaging. Westwood approached Auston Design Group to create a brand that was representative of the location and unique conditions in which their wines are made.

Mapping out a Design Plan

Auston Design developed a number of design solutions and while many options were considered, ultimately, it was the topographical map and compass rose that were selected to tell this brand story.

The label was printed on ESTATE LABEL® by Neenah Packaging, using metallic ink and an intricate deboss, giving the new brand both a sense of place and high-end appeal. The addition of a hand-applied wax seal reinforces the exclusive nature of these small-lot wines.

Relying on a Label in Production

“With wines of this caliber it’s also important to present technical information regarding growing conditions and winemaking details. This need helped drive the clear and concise information design of the back label. While it’s not conventionally exciting, these small details help communicate the value of the wine and are important to the serious consumer. This is another reason it’s important to use a quality label that you can rely on to print well,” said Tony Auston, Owner, Auston Design Group.

 

 

 

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