Author Archive
14-NP Design Collection SB-732_SM-500
05
31
0

Can’t Take My Eyes Off of You

The Design Collection: 100+ Luxury Papers, Four Distinct Sections, One Mesmerizing Swatchbook   The minute you open this book and get a good look at the immense collection of luscious colors and textures within, you’ll say to yourself, “Yep, this is one big ‘Look Book.'” The latest swatchbook from The Design Collection offers over ...

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TABS LR
03
08
1

Explore 4: Digital, Fresh, Bold, Bountiful

Expanded Digital Print Paper Options Mean Bountiful, Fresh, Wholesome Design Options Cooking up a short-run digital print project? Explore 4 provides a basket full of delicious options that you can use to capture buyer attention. Advances in digital print technology have led Neenah to expand its portfolio of color and texture options far beyond refined white ...

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THE ART OF LR
01
21
2

The Beauty of Letterpress: Gee Whiz!

San Francisco's Earl Gee contributed this beautifully crafted and intelligently conceived new print, Edition 13, Beauty of Letterpress: The Art of Making an Impression. Mr. Gee considered various concepts for his design but, he says, “The idea of using tools as typographic forms was impossible to resist. I hope viewers and poster collectors enjoy discovering ...

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BIERUT_HOW_TO_ANGLED
12
11
3

Three Good Guys. Three Good Books.

Such Gifts These Three!  How Could You Not? Bierut. HOW TO … Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World, by Michael Bierut, Published by Harper Design/Thames & Hudson, $50 (Reviewed by Emily Potts) Michael Bierut’s frank commentary ...

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Environment Book -8- ROCCIA LR
12
03
70

Quiet Mailbox Means New Marketing Opportunity

Another Man's Treasure. In this email-, text-, social media-frenzied world, sophisticated marketers as creating direct that stands out and recipients remember. The relative quiet of the old mailbox has become coveted real estate again. Neenah's latest promotion on ENVIRONMENT demonstrates how fine paper, design, and print can make your direct campaign jump from ...

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box-notes-header
10
08
1

Extraordinary: NOLA Designer Alexa Pulitzer

A conversation with NOLA stationery designer Alexa Pulitzer. "In 1997 Pulitzer purchased her family’s print shop from Randa, the new owner (and former competitor) of her family’s necktie company. After three years of creating stationery in the evenings and on the weekends, she finally had the opportunity to set up the print shop on her own. “I was designing ...

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LettersToDAd
07
08
1

Introducing howlifeunfolds.com

Important Moments Made Possible with Paper We are really excited to share a new communication campaign we hope our paper loving readers at Against the Grain will appreciate as much as we do. It’s called “How Life Unfolds” and it launched this week. One of three TV spots celebrating the new How Life Unfolds campaign […]

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Jason-Wedekind-packaging-petal-leaf
06
11
0

Top Shelf: Packaging the Allure

Where packaging was first brought about because of necessity—protecting contents for distribution—today it carries ever-increasing responsibility. It is more about meeting the needs and desires of consumers—essentially it’s about the brand. Consumers spend more time interacting with packaging than any other form of communication design. From retail, beverage ...

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monitor_landing_high
04
30
2

SUPR DUPR: NeenahPackaging.com is Live

After months in the making, we are happy to announce neenahpackaging.com is live. Created for brand managers, packaging designers, and everyone involved in luxury packaging design and production, the Neenah Packaging site is valuable resource for people who want to create a brand connection and are willing to take a creative risk beyond white glossy paper—and ...

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11 Astrobrights Tom Wright BC 500 wide
03
04
1

ASTROBRIGHT® Towards a Brighter Future

ASTROBRIGHTS Papers, complete with matching envelopes in all 25 colors and in 33 styles, are perfect for direct mail because they grab attention, make a bold statement and deliver bottom line results. ASTROBRIGHTS Papers can also be used for flyers, menus, packaging applications, newsletters, corporate identity programs, announcements, brochures and marketing ...

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