Author Archive
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Explore 6: Print strategies for real estate

Whether your client is new to the real estate industry or looking to increase visibility, there is a common need for success: They need to effectively and professionally market their brand. Having the right print marketing materials is the key to boosting your local exposure and ultimately sales. Neenah’s new Explore 6: Considerations for Real Estate […] ...

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CLASSIC Retail Revolution; a resource for designers

Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more in 2018. So, it’s time to start thinking about your retail clients. Neenah is addressing the uprising with CLASSIC® Retail […]

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03
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Bloom Farms™ Brands Cannibas

The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms™, however, is a company with a different vision.

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03
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Designing Jack Daniel’s Single Barrel Collection

The iconic Jack Daniel Distillery celebrates over 150 years of making whiskey. That history of extraordinary quality and craftsmanship is evident in all of its products, including Jack Daniel’s Single Barrel Collection. Says Brown-Forman’s Art Director Sam Gardner, "We wanted consumers to clearly understand that Jack Daniel's Single Barrel exemplifies the ...

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02
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Jack Daniel’s Packaging Starts an Industry Wave

Brown-Forman, one of the largest American-owned spirits and wine companies, recently created an industry shift in the world of spirits packaging when it reintroduced its Jack Daniel’s gift boxes in a new folding carton substrate. Says Kate Stites, Senior Graphic Designer at Brown-Forman, “I have a much greater appreciation for how important the packaging ...

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02
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Amazon Elevates the Gift Card Experience

One of the world’s most innovative companies reimagines gift cards and how packaging plays a role in the customer experience. Amazon has changed the game when it comes to online shopping and gift giving, and they used that experience and expertise to evaluate and elevate the world of gift cards.

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01
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Jack Daniel’s Heats Up the Spirits Market

Jack Daniel’s has proved once again why it is sold in over 170 countries around the world with the release of its newest brand, Jack Daniel’s Tennessee Fire — a red-hot blend of cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7.

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The Alchemy of Design: That Magical Process

View the latest Neenah paper promotion, The Alchemy of Design. The promotion was designed by Willoughby Design and features 20 printed samples of magical design thinking and work.

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10
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Nice Touch: Neenah Touché

Touché is noted amongst printers for its performance with specialty techniques including embossing, foil stamping and engraving. These papers have incredible foil release with clean, sharp edges; and embossings are defined and detailed. Touché Papers have the unique ability to be both soft to the touch, and crisp to the eye.

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14-NP Design Collection SB-732_SM-500
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Can’t Take My Eyes Off of You

The Design Collection: 100+ Luxury Papers, Four Distinct Sections, One Mesmerizing Swatchbook   The minute you open this book and get a good look at the immense collection of luscious colors and textures within, you’ll say to yourself, “Yep, this is one big ‘Look Book.'” The latest swatchbook from The Design Collection offers over ...

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