Author Archive
Environment Book -8- ROCCIA LR
12
03
70

Quiet Mailbox Means New Marketing Opportunity

Another Man's Treasure. In this email-, text-, social media-frenzied world, sophisticated marketers as creating direct that stands out and recipients remember. The relative quiet of the old mailbox has become coveted real estate again. Neenah's latest promotion on ENVIRONMENT demonstrates how fine paper, design, and print can make your direct campaign jump from ...

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box-notes-header
10
08
1

Extraordinary: NOLA Designer Alexa Pulitzer

A conversation with NOLA stationery designer Alexa Pulitzer. "In 1997 Pulitzer purchased her family’s print shop from Randa, the new owner (and former competitor) of her family’s necktie company. After three years of creating stationery in the evenings and on the weekends, she finally had the opportunity to set up the print shop on her own. “I was designing ...

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LettersToDAd
07
08
1

Introducing howlifeunfolds.com

Important Moments Made Possible with Paper We are really excited to share a new communication campaign we hope our paper loving readers at Against the Grain will appreciate as much as we do. It’s called “How Life Unfolds” and it launched this week. One of three TV spots celebrating the new How Life Unfolds campaign […]

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Jason-Wedekind-packaging-petal-leaf
06
11
0

Top Shelf: Packaging the Allure

Where packaging was first brought about because of necessity—protecting contents for distribution—today it carries ever-increasing responsibility. It is more about meeting the needs and desires of consumers—essentially it’s about the brand. Consumers spend more time interacting with packaging than any other form of communication design. From retail, beverage ...

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monitor_landing_high
04
30
2

SUPR DUPR: NeenahPackaging.com is Live

After months in the making, we are happy to announce neenahpackaging.com is live. Created for brand managers, packaging designers, and everyone involved in luxury packaging design and production, the Neenah Packaging site is valuable resource for people who want to create a brand connection and are willing to take a creative risk beyond white glossy paper—and ...

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11 Astrobrights Tom Wright BC 500 wide
03
04
1

ASTROBRIGHT® Towards a Brighter Future

ASTROBRIGHTS Papers, complete with matching envelopes in all 25 colors and in 33 styles, are perfect for direct mail because they grab attention, make a bold statement and deliver bottom line results. ASTROBRIGHTS Papers can also be used for flyers, menus, packaging applications, newsletters, corporate identity programs, announcements, brochures and marketing ...

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1. Explore2SignatureShot LR
02
27
0

Explore 2: Limited Budgets, Unlimited Imagination

  Limited Budgets Unleash Unlimited Creativity: Explore 2 Shows You How Remember the old adage, charity begins at home? Well for graphic designers, community is home. And they have long supported their local communities—museums, restaurants, community centers, charity organizations, and other small businesses—by providing innovative design solutions. ...

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PICT0694 low
02
17
1

Color and Texture in High-Value Print Applications

Reconsider “business as usual” when making paper choice. In the digital age, paper stands out more than ever. While email vies for your attention with clever subject lines, business print communication engages our sense of sight and touch. Here, color and texture play a leading role, evoking feelings and affecting how others perceive us. Rich, unique, and ...

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NeenahExploreSignatureShotRelease
12
16
1

Exploring New Directions on Neenah Digital

Useful Tool Opens New Digital Horizons   Neenah Papers has introduced EXPLORE, the first in a series of tools for designers and printers to demonstrate how colored, textured papers can be used imaginatively for short-run, digital print applications. The samples include a folder, hangtag, coaster, box, door hanger, table tent and brochure, all printed on ...

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Detail3_WIAWD
08
12
1

Give a Fig

She launched an online boutique called Three Figs Villa where she collaborates with other artists to create letterpress posters designed especially for writers and wordies. Cyd said she chose letterpress printing because it has so much in common with the craft of writing – it takes careful attention and requires a lot of patience!

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