Archive for the ‘#ClassicNeenah’ Category
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The Renewed Neenah CLASSIC®

How do you take a beloved brand that’s seen 55 years of success and alter it for the times? Carefully. It’s been a year in the making, but the iconic CLASSIC Brands have finally emerged — refreshed, refined and reorganized. Here’s the scoop: Eight must-have new colors, two new gotta-touch textures, duplexes, digital papers, and envelopes. This relaunch ...

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03
15
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The Aesthetic Union Goes to Town for Andytown Coffee

"Our brand isn’t just our logo, it’s a total approach to business. " — Well said! Creative collaborations usually have a bit of a backstory, and this one comes with a twist. A couple of years ago, letterpress printer James Tucker of Aesthetic Union was living on his boat in San Francisco Bay. He met a designer, Nathan Sharp, who really wanted it. Nathan ...

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Neenah-Fresh Takes Classics-6-TYPEWRITER LR
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(Im)perfectly QWERTY

  For just over 100 years, typewriters ruled the written world. Nimble stenographers could take notes quickly, but correspondence by hand couldn’t keep up with the pace of communication until E. Remington and Sons introduced their Sholes and Glidden Type-Writer to the public in 1874. By the 1980s, the word processor, personal computer, and laser […] ...

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09
16
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Wood Typefaces Go Digital

Just a few dozen miles from the Neenah Paper mill in Neenah, Wisconsin, 1.5 million pieces of wood type are housed at Hamilton Wood Type and Printing Museum, dedicated to preserving and producing type and the tools used to make it. Hamilton depends largely on support from former employees of the Hamilton Manufacturing Company, the […]

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Neenah-Fresh Takes Classics-4-LUKE LISI LR
09
07
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Digitally Deconstructed DIY

If you were lucky enough to be working with type when T-squares and tweezers were more common than touch screens and terabytes, steady hands and a good eye were worth their weight in gold. Luke Lisi captures the carefully-layered and totally modular feel formerly achieved with tracing paper and rubber cement in his adaptable typeface, […]

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Neenah-Fresh Takes Classics-3-JESSICA HISCHE LR
08
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A CLASSIC® Case of the Mondays

How do you make everyone’s least-favorite six letter word a bit more palatable? Start with a strong foundation built by coffee and baked goods, and add Jessica Hische’s happy Buttermilk font and her smart but fanciful Brioche typeface in gold foil to sweetly remind you that there are only 24 hours in a day, even […]

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Neenah-Fresh Takes Classics-2-BOOK
08
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Fresh Takes on Classic Type

It’s Typography Psychology 101: the way you present your message is just as important as the message itself. From the ubiquitous :) to illuminated manuscripts to structural serifs, designers and communicators have always used any means necessary to give weight to their words. Lucky for us, the digital technology now at our fingertips means what was […] ...

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05
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Set Me Free

Hollier and Tang had a better idea. Instead of developing a new app or piece of equipment, they invented The Light Phone, "your phone away from phone,” a credit card-scale, lightweight device that helps you manage your mobile phone's data and avoid the frazzle of all those bongs, chimes, dings and bad vibrations. Mama's Sauce, a craft printer in Orlando, ...

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10
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The Canadianist: Highs and Lows

Everlovin’ Press & Five Canadian Artists Celebrate Canadian Culture Mittens, Pancakes, Robots, Snowdrops, and Loons Our friends to the North, Everlovin’ Press in Kingston, Ontario, have created a new series of fine letterpress prints called The Canadianist, featuring five illustrations from select artists to comment on Cananadian culture, from high to ...

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Neenah-FutureClassics-10-Philadelphia-close
07
09
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Go Big or Go Home

  Outsized Ideas Define Designer’s Creative Approach “Go big or go home” captures Sarah Jacoby’s philosophy when it comes to paper craft. The team at Design Army was first drawn to Jacoby’s organic style of illustration for the Future Classic promotion, but were delighted when she decided to hand cut CLASSIC® Papers to craft a […]

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