Archive for the ‘Packaging’ Category
04
09
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CLASSIC Retail Revolution; a resource for designers

Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more in 2018. So, it’s time to start thinking about your retail clients. Neenah is addressing the uprising with CLASSIC® Retail […]

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03
30
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Bloom Farms™ Brands Cannibas

The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms™, however, is a company with a different vision.

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03
15
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Designing Jack Daniel’s Single Barrel Collection

The iconic Jack Daniel Distillery celebrates over 150 years of making whiskey. That history of extraordinary quality and craftsmanship is evident in all of its products, including Jack Daniel’s Single Barrel Collection. Says Brown-Forman’s Art Director Sam Gardner, "We wanted consumers to clearly understand that Jack Daniel's Single Barrel exemplifies the ...

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02
28
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Jack Daniel’s Packaging Starts an Industry Wave

Brown-Forman, one of the largest American-owned spirits and wine companies, recently created an industry shift in the world of spirits packaging when it reintroduced its Jack Daniel’s gift boxes in a new folding carton substrate. Says Kate Stites, Senior Graphic Designer at Brown-Forman, “I have a much greater appreciation for how important the packaging ...

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02
14
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Amazon Elevates the Gift Card Experience

One of the world’s most innovative companies reimagines gift cards and how packaging plays a role in the customer experience. Amazon has changed the game when it comes to online shopping and gift giving, and they used that experience and expertise to evaluate and elevate the world of gift cards.

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01
30
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Jack Daniel’s Heats Up the Spirits Market

Jack Daniel’s has proved once again why it is sold in over 170 countries around the world with the release of its newest brand, Jack Daniel’s Tennessee Fire — a red-hot blend of cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7.

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05
03
2

Neenah’s Explore No. 5 Offers 5 E’s of Hospitality

If you work with hospitality clients and want to jumpstart your creativity, you’ll want to get your hands on the new Explore 5 promotion to check out the 5 E’s of hospitality. This piece includes five creative ideas to help enhance the guest experience at every touchpoint.

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WhonPhoto_CODObook005
04
11
5

CODO: Craft Brews Made Better

One would least expect that an intellectual theory would inform the name and approach of one of the nation’s leading branding and design studios for the craft brewing industry. Like CODO’s work, its name exhibits intentionality and purpose, not caprice or whimsy. When it comes to designing brands for the craft brewing industry, these dudes are seriously ...

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ChereeALL
04
04
5

Passion for Paper: Cheree Berry

Oh. What. Fun. Meet Cheree Berry Paper. One does not merely "open" their stunning invitations; one falls down them, like Alice in Wonderland tumbling down a rabbit hole. This is pure print and imaginative magic. Our kind of people: Amanda Mathenia, Carmi Cioni, Cheree Berry, Clare McMullin, Dawn Sparks, Devon Fahner, Hannah Waddell, Kate Disabato, Katherine ...

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03
15
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The Aesthetic Union Goes to Town for Andytown Coffee

"Our brand isn’t just our logo, it’s a total approach to business. " — Well said! Creative collaborations usually have a bit of a backstory, and this one comes with a twist. A couple of years ago, letterpress printer James Tucker of Aesthetic Union was living on his boat in San Francisco Bay. He met a designer, Nathan Sharp, who really wanted it. Nathan ...

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