"Our brand isn’t just our logo, it’s a total approach to business. " — Well said! Creative collaborations usually have a bit of a backstory, and this one comes with a twist. A couple of years ago, letterpress printer James Tucker of Aesthetic Union was living on his boat in San Francisco Bay. He met a designer, Nathan Sharp, who really wanted it. Nathan ...
Design Army Sweetens the Political Climate with Chocolate Whether you’re left, right, or ready to move to Canada to hide from the upcoming 2016 presidential election, you could probably use some sweet news and a good chuckle about now. Lucky you, we just so happen to know where you can get it. Take at look […]
Barrel + Ink: The Oenophile’s Love Child No Sonoma Valley vineyard? No Napa Valley warehouse stocked with barrels? No obese celebrity billionaire to bankroll the brand? Not at Barrel + Ink, an unusual collaborative wine producer that brings together varied and talented artists and winemakers to create alluring labels of extraordinary quality priced ...
Innovations in digital print technology are expanding the horizons of design and print. The notion that digital printing is limited is far from the truth. Investigate the latest Neenah Digital Papers swatchbook and you will see for yourself. The quality and variety will take your breath away.
Ahead of Their Times Thymes is 30. Goldleaf is 25. The Wink Package Design is Brand Spanking New. For nearly three decades, Thymes has applied artisan craftsmanship to enriching the quality of daily experience through naturally-derived scents. Its fragrances are composed at its on-site fragrance studio, where perfumers blend nature, art, and science to ...
Your Mission: Arrest Consumer Attention New Promotion Reveals the Identities of Five “Customer” Profiles Inside a Faux Real Attaché Case The Neenah Character promotion is a tongue-in-cheek promotion that encourages designers and brand managers to think about new ways to add personality to their package designs in order to capture consumer attention. ...
Packaging is competitive in the spirits category, and paper choice can make or break the design. Consumers are naturally drawn to the tactile qualities of labels with specialty print processes such as letterpress, foil stamping, and engraving. Neenah has been providing top-notch label papers to wineries, craft beer brewers, and high-profile distillers for more ...
Craft Spirits, Wine and Beer Keep it Real The allure of wine, beer, and spirits packaging plays an outsized role in consumer appeal. Spirit, wine, and beer merchants offer vast arrays of alcoholic beverages. Consumers identify strongly with their favorite spirits brands. So getting them to sample new ones is a marketing challenge. Spirits packaging helps […] ...
High Tech Packaging Must Reflect Consumer Personal Values Consumers today find packaging that is more thoughtful and intentional. Product makers and marketers expect greener, leaner, and more useful packaging. Says Rebecca Bedrossian in Communication Arts magazine, “Green design is not just a matter of choosing the recycled or biodegradable paper and inks—though ...
Packaging that takes a bite out of its glossy competition Shelf appeal is the Holy Grail in retail branding. Packaging must leap off shelves into consumer hands. Shelf appeal can be achieved through design, paper, and printing choices. In his article, Dressed to Extremes, for Communication Arts, author Sam McMillan writes on the power of […]