Archive for the ‘Packaging’ Category
jack-pack-homepage123
08
25
0

Buyers in High Spirits

Craft Spirits, Wine and Beer Keep it Real The allure of wine, beer, and spirits packaging plays an outsized role in consumer appeal. Spirit, wine, and beer merchants offer vast arrays of alcoholic beverages. Consumers identify strongly with their favorite spirits brands. So getting them to sample new ones is a marketing challenge. Spirits packaging helps […] ...

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adobe_inkandslide_1a
08
18
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High Tech, High Value, High Ideals

High Tech Packaging Must Reflect Consumer Personal Values Consumers today find packaging that is more thoughtful and intentional. Product makers and marketers expect greener, leaner, and more useful packaging. Says Rebecca Bedrossian in Communication Arts magazine, “Green design is not just a matter of choosing the recycled or biodegradable paper and inks—though ...

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ScharffenBerger_Inclusions_2[1]
08
11
0

When Shelf Appeal Gets Real

Packaging that takes a bite out of its glossy competition Shelf appeal is the Holy Grail in retail branding. Packaging must leap off shelves into consumer hands. Shelf appeal can be achieved through design, paper, and printing choices. In his article, Dressed to Extremes, for Communication Arts, author Sam McMillan writes on the power of […]

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IMG_2897ps
07
30
0

Tea Time or Beer Thirty?

Affordable Label Solutions Arrive on Schedule It’s a mashup that also solves a pressing problem. Ingalls Design of San Francisco teamed up with Neenah Papers on a hypothetical line of tea-infused beers to show how ESTATE LABEL® pressure-sensitive labels address the need for our ever-expanding universe of niche products. The key word in consumables today […] ...

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Thymes Prospecting Kit-5
07
23
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Take a Whiff: The Allure of Great Package Design

Wink Reinvigorates a Nature-Inspired Bath & Body Brand Thymes has been creating beautiful, botanical bath and body products with artisan fragrances for more than 30 years. In that time, the marketplace has become flooded with competitors, all vying for the same customers. To continue building excitement amidst a stream of new brands in the category, […] ...

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LettersToDAd
07
08
1

Introducing howlifeunfolds.com

Important Moments Made Possible with Paper We are really excited to share a new communication campaign we hope our paper loving readers at Against the Grain will appreciate as much as we do. It’s called “How Life Unfolds” and it launched this week. One of three TV spots celebrating the new How Life Unfolds campaign […]

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Jason-Wedekind-packaging-petal-leaf
06
11
0

Top Shelf: Packaging the Allure

Where packaging was first brought about because of necessity—protecting contents for distribution—today it carries ever-increasing responsibility. It is more about meeting the needs and desires of consumers—essentially it’s about the brand. Consumers spend more time interacting with packaging than any other form of communication design. From retail, beverage ...

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