Archive for the ‘Strategic Branding and Packaging’ Category
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VIPs Go Inside Game of Thrones with The Mixtape

  Catch the Throne Editor’s Note: Against the Grain has celebrated some of the best creative ideas in writing paper and packaging since 2009. This year we begin our series on clients whose ideas in paper and print best demonstrate the enduring beauty and flexibility of print — using some of our most innovative product ideas. […]

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CLASSIC Retail Revolution; a resource for designers

Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more in 2018. So, it’s time to start thinking about your retail clients. Neenah is addressing the uprising with CLASSIC® Retail […]

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Bloom Farms™ Brands Cannibas

The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms™, however, is a company with a different vision.

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Designing Jack Daniel’s Single Barrel Collection

The iconic Jack Daniel Distillery celebrates over 150 years of making whiskey. That history of extraordinary quality and craftsmanship is evident in all of its products, including Jack Daniel’s Single Barrel Collection. Says Brown-Forman’s Art Director Sam Gardner, "We wanted consumers to clearly understand that Jack Daniel's Single Barrel exemplifies the ...

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Jack Daniel’s Heats Up the Spirits Market

Jack Daniel’s has proved once again why it is sold in over 170 countries around the world with the release of its newest brand, Jack Daniel’s Tennessee Fire — a red-hot blend of cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7.

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