Archive for the ‘Strategic Branding and Packaging’ Category
04
09
0

CLASSIC Retail Revolution; a resource for designers

Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more in 2018. So, it’s time to start thinking about your retail clients. Neenah is addressing the uprising with CLASSIC® Retail […]

Read the Article
03
30
0

Bloom Farms™ Brands Cannibas

The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms™, however, is a company with a different vision.

Read the Article
03
15
0

Designing Jack Daniel’s Single Barrel Collection

The iconic Jack Daniel Distillery celebrates over 150 years of making whiskey. That history of extraordinary quality and craftsmanship is evident in all of its products, including Jack Daniel’s Single Barrel Collection. Says Brown-Forman’s Art Director Sam Gardner, "We wanted consumers to clearly understand that Jack Daniel's Single Barrel exemplifies the ...

Read the Article
01
30
0

Jack Daniel’s Heats Up the Spirits Market

Jack Daniel’s has proved once again why it is sold in over 170 countries around the world with the release of its newest brand, Jack Daniel’s Tennessee Fire — a red-hot blend of cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7.

Read the Article