Archive for the ‘Strategy & Customer Experience’ Category
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VIPs Go Inside Game of Thrones with The Mixtape

  Catch the Throne Editor’s Note: Against the Grain has celebrated some of the best creative ideas in writing paper and packaging since 2009. This year we begin our series on clients whose ideas in paper and print best demonstrate the enduring beauty and flexibility of print — using some of our most innovative product ideas. […]

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06
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Westwood Winery

Westwood Winery A Topographical Taste of a Region Editor’s Note: Against the Grain has celebrated some of the best creative ideas in writing paper and packaging since 2009. This year we begin our series on clients whose ideas in paper and print best demonstrate the enduring beauty and flexibility of print — using some of […]

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03
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Bloom Farms™ Brands Cannibas

The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms™, however, is a company with a different vision.

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03
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Designing Jack Daniel’s Single Barrel Collection

The iconic Jack Daniel Distillery celebrates over 150 years of making whiskey. That history of extraordinary quality and craftsmanship is evident in all of its products, including Jack Daniel’s Single Barrel Collection. Says Brown-Forman’s Art Director Sam Gardner, "We wanted consumers to clearly understand that Jack Daniel's Single Barrel exemplifies the ...

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02
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Amazon Elevates the Gift Card Experience

One of the world’s most innovative companies reimagines gift cards and how packaging plays a role in the customer experience. Amazon has changed the game when it comes to online shopping and gift giving, and they used that experience and expertise to evaluate and elevate the world of gift cards.

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Jack Daniel’s Heats Up the Spirits Market

Jack Daniel’s has proved once again why it is sold in over 170 countries around the world with the release of its newest brand, Jack Daniel’s Tennessee Fire — a red-hot blend of cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7.

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