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Color and Texture in High-Value Print Applications

Reconsider “business as usual” when making paper choice. In the digital age, paper stands out more than ever. While email vies for your attention with clever subject lines, business print communication engages our sense of sight and touch. Here, color and texture play a leading role, evoking feelings and affecting how others perceive us. Rich, unique, and ...

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Delightfully Delving Into the Classic Correspondence Kit

Last week, we featured the Correspondence Salon for Ladies & Gentlemen sponsored by Neenah Paper at the Smithsonian National Postal Museum. I was the event’s “producer,” and today I will tour you through the Classic Correspondence Kit that each guest received – starting with the front label (below). The Classic Correspondence Kit is a papery party ...

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On the Real Mail Trail: Putting the Ah! Back in Correspondence

The Smithsonian National Postal Museum by night. Exhibition manager Pat Burke describes the dramatic effect – part of the design of the new William H. Gross Stamp Gallery – as “an amazing cathedral of stamps.” Perfect. I (Alyson Kuhn) was recently in Washington D.C. to help celebrate the grand opening of the William H. Gross […]

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