Posts Tagged ‘color & texture’
Jason-Wedekind-packaging-petal-leaf
06
11
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Top Shelf: Packaging the Allure

Where packaging was first brought about because of necessity—protecting contents for distribution—today it carries ever-increasing responsibility. It is more about meeting the needs and desires of consumers—essentially it’s about the brand. Consumers spend more time interacting with packaging than any other form of communication design. From retail, beverage ...

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PantoneCOY15_RGB_Sc1_Patio-Core-rect
03
05
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Color Choice is the Spice of Creative Life

  By Pinch, Spoon or Cup Full,  Nothing Enhances Print Communication Like a Bright (or Soothing) Burst of Color Moody hues with dramatic appeal, regal violet with a touch of romance, or bursts of energetic yellow. How do you explain your preference for a rich red over cornflower blue, or bright orange over moss green? […]

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UNBECOMING_Cropped
02
23
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Good Book Design: “Trust Your Gut”

Good Books Well Printed? Yes, Please. Penguin Books Executive Creative Director, Paul Buckley, Weighs In On the Art & Commerce of the Printed Book   “People who look for formulas are people that I cannot distance myself from quick enough. People who do not have their own intuitive sense of what is good and what […]

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