Posts Tagged ‘LogoLounge’
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09
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It’s a Wrap! Highlights from HOW Design Live Chicago

As always, HOW Design Live is a whirlwind of inspiration and practical advice, but this year’s conference upped the ante with an incredible roster of presenters … then again, I probably say this every year. This is just a small sampling of what was offered. Every talk I attended was inspiring, but the HOW conference is much more. It’s about community, seeing ...

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HOW Design Live 2017 – LogoLounge Party at Gino's East
05
05
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LogoLounge’s Connection to the Sith is Revealed at HOW Design Live

HOW Design Live did not disapoint in 2017. It’s the event to go to recharge, feel inspired, and as they focused on this year, see what’s next. Chicago played a perfect (even if it was slightly cold, and there was some rain on arrival – this is the Midwest after all) backdrop to the events. Thursday’s […]

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HOW Design Live – Chicago 2017 – The Dieline Awards
05
04
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The Dieline Awards and an Aaron Draplin Pop-Up Shop at HOW Design Live

HOW Design Live in Chicago has so many different things going on, there is no way to catch all of it. In a way, it makes everyone’s experience a little unique, which adds to the fun and educational aspects of the event. I had seen a few of the winners from The Dieline Awards when they introduced […]

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new logo collage
03
04
0

Brand Connection: Dig Deeper

Bill Gardner of LogoLounge: “Take the Demographic Blindfold Off” Bombarded with thousands of messages daily, successful brands must constantly evolve to reach discerning subsets of the marketplace. All hispanics are not equal. All Catholics are not family friendly. All women do not love Hillary. Brands have “personalities” that appeal to specific people ...

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