Afraid of change? Who isn't? But, do you embrace change? Winners do. Looking back on his experience at the recent Brand New Conference in NYC, Ryan Fitzgibbon tells us that FEAR is something everyone encounters, whether you're a Pentagram Partner or fresh out of school. It is how we respond to fear and change that distinguishes us and set us in positive motion... ...
How do you take a logo from the past and bring it to the present? There were no rules about logo usage at Metro, no budget and no appetite for change. Part of the new identity was simply just to start calling themselves Metro. Enter Michael Lejeune and team who came in and made changes that made it cool to get out of your car and take the Metro.