Posts Tagged ‘Neenah Packaging Papers’
Packaging Labels Swatchbooks-5-Ellsworth Cover500
09
29
0

Lift Your Spirits!!

Packaging is competitive in the spirits category, and paper choice can make or break the design. Consumers are naturally drawn to the tactile qualities of labels with specialty print processes such as letterpress, foil stamping, and engraving. Neenah has been providing top-notch label papers to wineries, craft beer brewers, and high-profile distillers for more ...

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MSVodka_06
09
24
0

Right Side Up/Upside Down New Label

The work of Shane Cranford, 38, and Ross Clodfelter, 33, of Device Creative Collaborative in Winston Salem, NC is nuanced and deep. Their often handcrafted print work often features rich combinations of scores, folds, die-cuts, embossing, duplexes and varnishes with gorgeous hand-lettered type and amusing copy at the margins. Their new packaging design for Piedmont ...

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jack-pack-homepage123
08
25
0

Buyers in High Spirits

Craft Spirits, Wine and Beer Keep it Real The allure of wine, beer, and spirits packaging plays an outsized role in consumer appeal. Spirit, wine, and beer merchants offer vast arrays of alcoholic beverages. Consumers identify strongly with their favorite spirits brands. So getting them to sample new ones is a marketing challenge. Spirits packaging helps […] ...

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adobe_inkandslide_1a
08
18
0

High Tech, High Value, High Ideals

High Tech Packaging Must Reflect Consumer Personal Values Consumers today find packaging that is more thoughtful and intentional. Product makers and marketers expect greener, leaner, and more useful packaging. Says Rebecca Bedrossian in Communication Arts magazine, “Green design is not just a matter of choosing the recycled or biodegradable paper and inks—though ...

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ScharffenBerger_Inclusions_2[1]
08
11
0

When Shelf Appeal Gets Real

Packaging that takes a bite out of its glossy competition Shelf appeal is the Holy Grail in retail branding. Packaging must leap off shelves into consumer hands. Shelf appeal can be achieved through design, paper, and printing choices. In his article, Dressed to Extremes, for Communication Arts, author Sam McMillan writes on the power of […]

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IMG_2897ps
07
30
0

Tea Time or Beer Thirty?

Affordable Label Solutions Arrive on Schedule It’s a mashup that also solves a pressing problem. Ingalls Design of San Francisco teamed up with Neenah Papers on a hypothetical line of tea-infused beers to show how ESTATE LABEL® pressure-sensitive labels address the need for our ever-expanding universe of niche products. The key word in consumables today […] ...

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Thymes Prospecting Kit-5
07
23
0

Take a Whiff: The Allure of Great Package Design

Wink Reinvigorates a Nature-Inspired Bath & Body Brand Thymes has been creating beautiful, botanical bath and body products with artisan fragrances for more than 30 years. In that time, the marketplace has become flooded with competitors, all vying for the same customers. To continue building excitement amidst a stream of new brands in the category, […] ...

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