Posts Tagged ‘packaging’
productpage_tastingnotes
06
02
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A Perfect Blend: Wine & Design

  Barrel + Ink: The Oenophile’s Love Child No Sonoma Valley vineyard? No Napa Valley warehouse stocked with barrels? No obese celebrity billionaire to bankroll the brand? Not at Barrel + Ink, an unusual collaborative wine producer that brings together varied and talented artists and winemakers to create alluring labels of extraordinary quality priced ...

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CHARACTER PROMO-2-ATTACHE LR
10
20
14

Arresting Characters, Beautiful Packages

  Your Mission: Arrest Consumer Attention New Promotion Reveals the Identities of Five “Customer” Profiles Inside a Faux Real Attaché Case The Neenah Character promotion is a tongue-in-cheek promotion that encourages designers and brand managers to think about new ways to add personality to their package designs in order to capture consumer attention. ...

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ScharffenBerger_Inclusions_2[1]
08
11
0

When Shelf Appeal Gets Real

Packaging that takes a bite out of its glossy competition Shelf appeal is the Holy Grail in retail branding. Packaging must leap off shelves into consumer hands. Shelf appeal can be achieved through design, paper, and printing choices. In his article, Dressed to Extremes, for Communication Arts, author Sam McMillan writes on the power of […]

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LettersToDAd
07
08
1

Introducing howlifeunfolds.com

Important Moments Made Possible with Paper We are really excited to share a new communication campaign we hope our paper loving readers at Against the Grain will appreciate as much as we do. It’s called “How Life Unfolds” and it launched this week. One of three TV spots celebrating the new How Life Unfolds campaign […]

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Jason-Wedekind-packaging-petal-leaf
06
11
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Top Shelf: Packaging the Allure

Where packaging was first brought about because of necessity—protecting contents for distribution—today it carries ever-increasing responsibility. It is more about meeting the needs and desires of consumers—essentially it’s about the brand. Consumers spend more time interacting with packaging than any other form of communication design. From retail, beverage ...

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LBJ-invite-lores-DSC_9368
05
28
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Printing With Purpose

Sustainable design. Design for good. Design for social change. Environmental design. We’ve heard the terms, but what do they all mean? How can graphic designers, printers, brand managers, and other creative professionals make informed choices in paper and printing that can make a real difference? This article offers a few fresh ideas on how design, paper, and ...

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monitor_landing_high
04
30
2

SUPR DUPR: NeenahPackaging.com is Live

After months in the making, we are happy to announce neenahpackaging.com is live. Created for brand managers, packaging designers, and everyone involved in luxury packaging design and production, the Neenah Packaging site is valuable resource for people who want to create a brand connection and are willing to take a creative risk beyond white glossy paper—and ...

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pendelton-hood-river-distillers-label-design-packaging-paper
04
25
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Package the Promise

The Allure of Premium Packaging “Premium Brand” means more than high-priced goods. It suggests “high value” products, too. The kinds that appeal to loyal brand loyalists such as parents who desire the kid-friendly laptop or mobile device for their child’s entertainment and education. Premium brands appeal to the buyer’s sense of self-worth and image. ...

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