Posts Tagged ‘Sterling Brands’
ScharffenBerger_Inclusions_2[1]
08
11
0

When Shelf Appeal Gets Real

Packaging that takes a bite out of its glossy competition Shelf appeal is the Holy Grail in retail branding. Packaging must leap off shelves into consumer hands. Shelf appeal can be achieved through design, paper, and printing choices. In his article, Dressed to Extremes, for Communication Arts, author Sam McMillan writes on the power of […]

Read the Article
pendelton-hood-river-distillers-label-design-packaging-paper
04
25
0

Package the Promise

The Allure of Premium Packaging “Premium Brand” means more than high-priced goods. It suggests “high value” products, too. The kinds that appeal to loyal brand loyalists such as parents who desire the kid-friendly laptop or mobile device for their child’s entertainment and education. Premium brands appeal to the buyer’s sense of self-worth and image. ...

Read the Article
10
19
1

And So On and So Forth: Brand Thinking With Debbie Millman

The Way They Were: In her latest book, Debbie Millman sets out to prove that someone can cut through the mindless brand babble and reveal something new about this shopworn subject. She does this by deploying her special gift of making interesting friends in interesting places say interesting things as though Millman were their one friend left on earth. They know ...

Read the Article
12
12
0

Ryan McGovern Chats About Design Matters with Debbie Millman

Ryan McGovern chats with Debbie Millman, AIGA national president, partner at Sterling Brands and creator of Design Matters. She discusses how she got started in the business, what it's like being the president of AIGA and her plans for the future of Design Matters.

Read the Article
10
05
2

Debbie Millman Takes Center Stage: Make/Think: AIGA Design Conference

While officially AIGA President since summer, Make/Think: AIGA Design Conference in Memphis will be the moment when the spotlight truly falls on Debbie Millman of New York City and Sterling Brands. Certainly, for several thousand visitors will get to know Debbie for the first time. We are sure they will be drawn into her orbit. Dynamic, empathetic, intelligent ...

Read the Article